STORYTELLING - HOW DATA DISPLAY IMPACTS IN A GOOD ANALYSIS

Storytelling - As the display of data impacts on a good analysis, it is a process that seeks through the relationship between art and data science, uniting the act of storytelling and the search for information, which will help in the time of processing an important decision anddecision. The objective is to show the historical process of the joining of two distinct arts that by joining them made the data analysis process easier, in addition to how to present this data to a client orin a corporate meeting, a process facilitated by Business Intelligence tools and not leaving aside how to perform a good presentation. The methodology used is exploratory research, due to the theme addressed being recent, which generates a scarcity of materials about it, thus seeking to present another form of knowledge to the reader. Considering the submissions with an eye on the positive results that large companies had when adopting the storytelling technique with data, leaving the most interesting analyses to the customer, using day-to-day software such as Microsoft Power BI and Microsoft Power Point, presenting more in-depth analysis, organized and not leaving aside elegance, making it a better experience.