Semantic Scholar Open Access 1999 38 sitasi

When Advertising and Public Relations Converge: An Application of Schema Theory to the Persuasive Impact of Alignment Ads

Toni Schmidt J. Hitchon

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Topik & Kata Kunci

Sociology

Penulis (2)

Toni Schmidt

J. Hitchon

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Schmidt, T., Hitchon, J. (1999). When Advertising and Public Relations Converge: An Application of Schema Theory to the Persuasive Impact of Alignment Ads. https://doi.org/10.1177/107769909907600303

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Informasi Jurnal

Tahun Terbit: 1999
Bahasa: en
Total Sitasi: 38×
Sumber Database: Semantic Scholar
DOI: 10.1177/107769909907600303
Akses: Open Access ✓