Semantic Scholar Open Access 2000 4540 sitasi

Why Don't Men Ever Stop to Ask for Directions? Gender, Social Influence, and Their Role in Technology Acceptance and Usage Behavior

V. Venkatesh Michael G. Morris

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Abstrak

Using the Technology Acceptance Model (TAM), this research investigated gender differences in the overlooked context of individual adoption and sustained usage of technology in the workplace. User reactions and technology usage behavior were studied over a five-month period among 342 workers being introduced to a new software system. At all three points of measurement, compared to women, men's technology usage deci

Topik & Kata Kunci

Computer Science Psychology

Penulis (2)

V. Venkatesh

Michael G. Morris

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Venkatesh, V., Morris, M.G. (2000). Why Don't Men Ever Stop to Ask for Directions? Gender, Social Influence, and Their Role in Technology Acceptance and Usage Behavior. https://doi.org/10.2307/3250981

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Lihat di Sumber doi.org/10.2307/3250981

Informasi Jurnal

Tahun Terbit: 2000
Bahasa: en
Total Sitasi: 4540×
Sumber Database: Semantic Scholar
DOI: 10.2307/3250981
Akses: Open Access ✓