Semantic Scholar Open Access 1998 603 sitasi

On Netnography: Initial Reflections on Consumer Research Investigations of Cyberculture

R. Kozinets

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Topik & Kata Kunci

Sociology

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R. Kozinets

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Kozinets, R. (1998). On Netnography: Initial Reflections on Consumer Research Investigations of Cyberculture. https://www.semanticscholar.org/paper/2b29b0f040660c8032136ac243638b0d0b8630ac

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Tahun Terbit: 1998
Bahasa: en
Total Sitasi: 603×
Sumber Database: Semantic Scholar
Akses: Open Access ✓