Semantic Scholar Open Access 1994 894 sitasi

Keynote paper From marketing mix to relationship marketing ‐ towards a paradigm shift in marketing

C. Grönroos

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Topik & Kata Kunci

Business

Penulis (1)

C. Grönroos

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Grönroos, C. (1994). Keynote paper From marketing mix to relationship marketing ‐ towards a paradigm shift in marketing. https://doi.org/10.1108/00251749710169729

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Informasi Jurnal

Tahun Terbit: 1994
Bahasa: en
Total Sitasi: 894×
Sumber Database: Semantic Scholar
DOI: 10.1108/00251749710169729
Akses: Open Access ✓