Semantic Scholar Open Access 2014 843 sitasi

Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM

Kevin J. Trainor J. M. Andzulis Adam Rapp Raj Agnihotri

Lihat Sumber DOI

Topik & Kata Kunci

Business

Penulis (4)

Kevin J. Trainor

J. M. Andzulis

Adam Rapp

Raj Agnihotri

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Trainor, K.J., Andzulis, J.M., Rapp, A., Agnihotri, R. (2014). Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM. https://doi.org/10.1016/J.JBUSRES.2013.05.002

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Informasi Jurnal

Tahun Terbit: 2014
Bahasa: en
Total Sitasi: 843×
Sumber Database: Semantic Scholar
DOI: 10.1016/J.JBUSRES.2013.05.002
Akses: Open Access ✓