Semantic Scholar Open Access 1989 2800 sitasi

An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context

Scott B. MacKenzie R. Lutz

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Topik & Kata Kunci

Business

Penulis (2)

Scott B. MacKenzie

R. Lutz

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MacKenzie, S.B., Lutz, R. (1989). An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context. https://doi.org/10.1177/002224298905300204

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Informasi Jurnal

Tahun Terbit: 1989
Bahasa: en
Total Sitasi: 2800×
Sumber Database: Semantic Scholar
DOI: 10.1177/002224298905300204
Akses: Open Access ✓