Semantic Scholar Open Access 2017 268 sitasi

Common Method Variance in Advertising Research: When to Be Concerned and How to Control for It

N. Malhotra T. Schaller Ashutosh Patil

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Topik & Kata Kunci

Psychology

Penulis (3)

N. Malhotra

T. Schaller

Ashutosh Patil

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Malhotra, N., Schaller, T., Patil, A. (2017). Common Method Variance in Advertising Research: When to Be Concerned and How to Control for It. https://doi.org/10.1080/00913367.2016.1252287

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Informasi Jurnal

Tahun Terbit: 2017
Bahasa: en
Total Sitasi: 268×
Sumber Database: Semantic Scholar
DOI: 10.1080/00913367.2016.1252287
Akses: Open Access ✓