Semantic Scholar Open Access 2016 628 sitasi

Predicting positive user responses to social media advertising: The roles of emotional appeal, informativeness, and creativity

Jieun Lee I. Hong

Lihat Sumber DOI

Topik & Kata Kunci

Computer Science Psychology

Penulis (2)

Jieun Lee

I. Hong

Format Sitasi

APA MLA BibTeX

Lee, J., Hong, I. (2016). Predicting positive user responses to social media advertising: The roles of emotional appeal, informativeness, and creativity. https://doi.org/10.1016/J.IJINFOMGT.2016.01.001

Akses Cepat

PDF tidak tersedia langsung

Cek di sumber asli →

Lihat di Sumber doi.org/10.1016/J.IJINFOMGT.2016.01.001

Informasi Jurnal

Tahun Terbit: 2016
Bahasa: en
Total Sitasi: 628×
Sumber Database: Semantic Scholar
DOI: 10.1016/J.IJINFOMGT.2016.01.001
Akses: Open Access ✓