Semantic Scholar Open Access 2014 392 sitasi

Does Twitter matter? The impact of microblogging word of mouth on consumers’ adoption of new movies

T. Hennig-Thurau C. Wiertz Fabian Feldhaus

Lihat Sumber DOI

Topik & Kata Kunci

Psychology

Penulis (3)

T. Hennig-Thurau

C. Wiertz

Fabian Feldhaus

Format Sitasi

APA MLA BibTeX

Hennig-Thurau, T., Wiertz, C., Feldhaus, F. (2014). Does Twitter matter? The impact of microblogging word of mouth on consumers’ adoption of new movies. https://doi.org/10.1007/s11747-014-0388-3

Akses Cepat

PDF tidak tersedia langsung

Cek di sumber asli →

Lihat di Sumber doi.org/10.1007/s11747-014-0388-3

Informasi Jurnal

Tahun Terbit: 2014
Bahasa: en
Total Sitasi: 392×
Sumber Database: Semantic Scholar
DOI: 10.1007/s11747-014-0388-3
Akses: Open Access ✓