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Semantic Scholar Open Access 2009 913 sitasi

The evolving brand logic: a service-dominant logic perspective

M. Merz Yi He S. Vargo
Lihat Sumber DOI

Topik & Kata Kunci

Business

Penulis (3)

M

M. Merz

Y

Yi He

S

S. Vargo

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Merz, M., He, Y., Vargo, S. (2009). The evolving brand logic: a service-dominant logic perspective. https://doi.org/10.1007/S11747-009-0143-3

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Informasi Jurnal
Tahun Terbit
2009
Bahasa
en
Total Sitasi
913×
Sumber Database
Semantic Scholar
DOI
10.1007/S11747-009-0143-3
Akses
Open Access ✓