Design, Development, and Implementation of a Big Data-Based Career Values Survey for Vocational College Students

With the advent of the big data era, informatization and intelligence are gradually penetrating into every corner of society. As the main channel for cultivating skilled talents, vocational education faces unprecedented challenges and opportunities in terms of educational goals and teaching methods. Under this background, the vocational values of vocational college students not only have a great influence on their employment and career development, but also have the important relationship with the quality of education and the orientation of education and training of vocational colleges. This study is trying to understand the influencing factors of vocational values on the employment choices of vocational college students in the background of big data technology through research and development a questionnaire about vocational college students' vocational values. It provides novel ideas for vocational policies and vocational counseling and guidance services from the perspective of big data analysis. There are also significant differences towards vocational values among the vocational college students with different backgrounds, which again highlights the importance of individualized career guidance. On the one hand, such practice offers the theoretical basis for improvement and development of higher vocational education, and on the other hand, it has some reference value in practice for the education managers and employers.