Semantic Scholar Open Access 2002 3784 sitasi

The Field behind the Screen: Using Netnography for Marketing Research in Online Communities

R. Kozinets

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Topik & Kata Kunci

Psychology

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R. Kozinets

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Kozinets, R. (2002). The Field behind the Screen: Using Netnography for Marketing Research in Online Communities. https://doi.org/10.1509/jmkr.39.1.61.18935

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Informasi Jurnal

Tahun Terbit: 2002
Bahasa: en
Total Sitasi: 3784×
Sumber Database: Semantic Scholar
DOI: 10.1509/jmkr.39.1.61.18935
Akses: Open Access ✓