Convenience Matter in Mobile Banking Adoption Intention?
Abstrak
The purpose of this study is to explore how different dimensions of online convenience impact mobile banking (m-banking) adoption intention. The findings from 432 banking users show that access convenience, transaction convenience, and possession/post-possession convenience predict m-banking adoption intention, with the chief driver being the possession/post-possession convenience. Further, results suggest that the intention to adopt m-banking leads to m-banking adoption and usage. These findings offer unique insights to banks about how to make m-banking platforms more convenient for enhancing the pace of m-banking adoption intention and usage. This study also makes several contributions to the mobile commerce and online convenience literature.
Topik & Kata Kunci
Penulis (2)
Amit Shankar
Bikramjit Rishi
Akses Cepat
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- 2020
- Bahasa
- en
- Total Sitasi
- 189×
- Sumber Database
- Semantic Scholar
- DOI
- 10.1016/j.ausmj.2020.06.008
- Akses
- Open Access ✓