Sustainable Consumerism: Market Demand for Eco-Friendly Subscription-Based Sanitary Products
Abstrak
Eco-friendly menstrual hygiene products are becoming more popular due to growing awareness of sustainable consumerism, especially when they are available through subscription-based delivery models. This study looks at consumer demand for environmentally friendly sanitary products and assesses the impact of subscription services on long-term loyalty and adoption. A mixed-methods approach was used to gather data from 150 female consumers between the ages of 18 and 45, as well as interviews with 20 industry experts and secondary market sources. Strong willingness to subscribe is revealed by quantitative analysis and thematic interpretation, motivated by cost effectiveness, convenience, and environmental concern. Higher initial costs and fewer product options, however, continue to be major obstacles. Results show that subscription models greatly improve customer retention, underscoring their potential to increase the adoption of sustainable menstrual hygiene. The study concludes that affordability, awareness, and transparent supply chains are essential for scaling eco-friendly sanitary products and supporting sustainable market growth.
Penulis (1)
Dr. Nitin Ganorkar
Akses Cepat
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Cek di sumber asli →- Tahun Terbit
- 2025
- Bahasa
- en
- Sumber Database
- Semantic Scholar
- DOI
- 10.22214/ijraset.2025.76423
- Akses
- Open Access ✓