Semantic Scholar
Open Access
1965
1601 sitasi
THE IMPACT OF TELEVISION ADVERTISING: LEARNING WITHOUT INVOLVEMENT
H. E. Krugman
Topik & Kata Kunci
Penulis (1)
H
H. E. Krugman
Akses Cepat
Informasi Jurnal
- Tahun Terbit
- 1965
- Bahasa
- en
- Total Sitasi
- 1601×
- Sumber Database
- Semantic Scholar
- DOI
- 10.1086/267335
- Akses
- Open Access ✓