STRATEGIC MANAGEMENT AND INNOVATION MANAGEMENT: AN INTEGRATIONAL APPROACH TO ORGANIZATION DEVELOPMENT
Abstrak
The article examines the key aspects of strategic and innovation management as interconnected factors that determine the sustainable development and competitiveness of modern organizations. The authors emphasize the importance of integrating innovations into strategic planning, the need to adapt to a rapidly changing external environment, and the impact of digital transformation. The study analyzes approaches such as parallel management, dual management, open innovation, and the use of digital technologies like artificial intelligence and big data. It also highlights challenges and risks associated with the implementation of innovation strategies, including financial constraints, resistance to change, and uncertainty of outcomes. Practical recommendations are provided for building a flexible corporate culture, evaluating innovation effectiveness, using KPIs, and applying modern strategic management tools. The article concludes that only a comprehensive and systematic approach to innovation management enables organizations not only to survive under intense competition but also to shape the direction of industry development.
Penulis (3)
M. Dzhumabaeva
A. Abdukadirov
D.M. Mirlanbekova
Akses Cepat
PDF tidak tersedia langsung
Cek di sumber asli →- Tahun Terbit
- 2025
- Bahasa
- en
- Sumber Database
- Semantic Scholar
- DOI
- 10.33514/1694-7851-2025-1/2-935-943
- Akses
- Open Access ✓