Semantic Scholar Open Access 2002 831 sitasi

Impact of 3-D Advertising on Product Knowledge, Brand Attitude, and Purchase Intention: The Mediating Role of Presence

Hairong Li T. Daugherty F. Biocca

Lihat Sumber DOI

Topik & Kata Kunci

Psychology

Penulis (3)

Hairong Li

T. Daugherty

F. Biocca

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Li, H., Daugherty, T., Biocca, F. (2002). Impact of 3-D Advertising on Product Knowledge, Brand Attitude, and Purchase Intention: The Mediating Role of Presence. https://doi.org/10.1080/00913367.2002.10673675

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Informasi Jurnal

Tahun Terbit: 2002
Bahasa: en
Total Sitasi: 831×
Sumber Database: Semantic Scholar
DOI: 10.1080/00913367.2002.10673675
Akses: Open Access ✓