Semantic Scholar Open Access 1994 846 sitasi

Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity

R. J. Kent Chris T. Allen

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Topik & Kata Kunci

Business

Penulis (2)

R. J. Kent

Chris T. Allen

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Kent, R.J., Allen, C.T. (1994). Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity. https://doi.org/10.1177/002224299405800307

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Informasi Jurnal

Tahun Terbit: 1994
Bahasa: en
Total Sitasi: 846×
Sumber Database: Semantic Scholar
DOI: 10.1177/002224299405800307
Akses: Open Access ✓