HR TECHNOLOGIES AS A TOOL FOR DIGITAL TRANSFORMATION OF PERSONNEL ADMINISTRATION IN A REMOTE ENVIRONMENT

Abstract. The article examines the role of HR technologies in the transformation of personnel administration in remote-format conditions. The focus is on the role and importance of HR technologies in ensuring the effectiveness of personnel management in remote-format conditions, which involves flexible place and mode of work, employee mobility, as well as an emphasis on performance rather than strict time control. Special attention is paid to the national context: the specifics of implementing digital HR technologies in Ukraine in conditions of martial law, unequal access to digital infrastructure, regulatory restrictions and the need to adhere to data security principles. The key benefits and risks of implementing HR technologies are analyzed, especially in the context of Ukrainian realities, including martial law, digital inequality and regulatory restrictions. The differences between the concepts of “remote work” and “remote format” are identified, with an emphasis on flexibility, mobility and performance. The purpose of the study was to identify modern approaches to the implementation of HR technologies in remote personnel administration processes and to develop practical recommendations for their effective use. The object of the study in the work is the organizational and technological aspects of personnel administration in the conditions of flexible remote employment. The task of the study is to substantiate the opportunities, advantages and challenges of using HR technologies in the practice of remote personnel management, taking into account the specifics of the Ukrainian legal field and digital infrastructure. The methodological basis of the study was the works of domestic and foreign researchers in the fields of HR management, digital business transformation, labor law and human resource management. The results of the study identified key areas of application of HRM systems, electronic document management platforms, digital identification systems, analytical tools and services for assessing the performance of employees remotely. The scope of application of the research results is related to the practical activities of HR departments of enterprises, institutions and organizations that implement or optimize remote and hybrid work models. The research results will allow Ukrainian enterprises to more effectively adapt their personnel policy to the conditions of a changing work environment, increase flexibility, digital resilience and competitiveness through the integration of modern HR technologies. The research results can be used as a theoretical basis and practical tools for specialists in the field of HR, personnel management, organizational development and digital transformation. The article contains recommendations for improving personnel processes in the remote format, in particular, adapting internal company policies to flexible work modes, forming result-oriented KPIs, developing digital competence of employees and HR specialists. The scientific novelty of the research lies in the theoretical substantiation of the concept of digital personnel administration, formulating a model of its organization in the remote format, as well as systematizing modern HR technologies taking into account their functional potential.