Newspapers in Times of Low Advertising Revenues
Abstrak
We model the consequences on newspapers’ content and prices of a reduction in advertising revenues. Newspapers choose the size of their newsroom, and readers are heterogeneous in their ideal amount of journalistic-intensive content. We show that a reduction in advertising revenues lowers newspapers’ incentives to produce journalistic-intensive content. We also build a unique dataset on French newspapers between 1960 and 1974 and perform a difference-in-differences analysis exploiting the introduction of advertising on television, which affected national newspapers more severely than local ones. We find robust evidence of a decrease in the amount of journalistic-intensive content produced and the subscription price. (JEL L11, L82, M37)
Topik & Kata Kunci
Penulis (2)
Charles Angelucci
Julia Cagé
Akses Cepat
- Tahun Terbit
- 2019
- Bahasa
- en
- Total Sitasi
- 79×
- Sumber Database
- Semantic Scholar
- DOI
- 10.1257/MIC.20170306
- Akses
- Open Access ✓