Semantic Scholar Open Access 2008 3658 sitasi

A trust-based consumer decision-making model in electronic commerce: The role of trust, perceived risk, and their antecedents

D. Kim D. Ferrin H. Rao

Lihat Sumber DOI

Abstrak

Are trust and risk important in consumers' electronic commerce purchasing decisions? What are the antecedents of trust and risk in this context? How do trust and risk affect an Internet consumer's purchasing decision? To answer these questions, we i) develop a theoretical framework describing the trust-based decision-making process a consumer uses when making a purchase from a given site, ii) test the proposed model using a Structural Equation Modeling technique on Internet consumer purchasing behavior data collected via a Web survey, and iii) consider the implications of the model. The results of the study show that Internet consumers' trust and perceived risk have strong impacts on their purchasing decisions. Consumer disposition to trust, reputation, privacy concerns, security concerns, the information quality of the Website, and the company's reputation, have strong effects on Internet consumers' trust in the Website. Interestingly, the presence of a third-party seal did not strongly influence consumers' trust.

Topik & Kata Kunci

Computer Science Business

Penulis (3)

D. Kim

D. Ferrin

H. Rao

Format Sitasi

APA MLA BibTeX

Kim, D., Ferrin, D., Rao, H. (2008). A trust-based consumer decision-making model in electronic commerce: The role of trust, perceived risk, and their antecedents. https://doi.org/10.1016/j.dss.2007.07.001

Akses Cepat

Lihat di Sumber doi.org/10.1016/j.dss.2007.07.001

Informasi Jurnal

Tahun Terbit: 2008
Bahasa: en
Total Sitasi: 3658×
Sumber Database: Semantic Scholar
DOI: 10.1016/j.dss.2007.07.001
Akses: Open Access ✓