Semantic Scholar
Open Access
1998
2486 sitasi
Market-Based Assets and Shareholder Value: A Framework for Analysis
R. Srivastava
Tasadduq A. Shervani
Liam Fahey
Abstrak
The authors develop a conceptual framework of the marketing–finance interface and discuss its implications for the theory and practice of marketing. The framework proposes that marketing is concerned with the task of developing and managing market-based assets, or assets that arise from the commingling of the firm with entities in its external environment. Examples of market-based assets include customer relationships, channel relationships, and partner relationships. Market-based assets, in turn, increase shareholder value by accelerating and enhancing cash flows, lowering the volatility and vulnerability of cash flows, and increasing the residual value of cash flows.
Topik & Kata Kunci
Penulis (3)
R
R. Srivastava
T
Tasadduq A. Shervani
L
Liam Fahey
Akses Cepat
Informasi Jurnal
- Tahun Terbit
- 1998
- Bahasa
- en
- Total Sitasi
- 2486×
- Sumber Database
- Semantic Scholar
- DOI
- 10.1177/002224299806200102
- Akses
- Open Access ✓