Creative Potential of the Population is the Key Factor in the Transition to Noonomy

The authors examine the state of creative potential of the population, which in modern conditions is becoming the main factor in the transition towards new economic realities. The aim of the study is to analyze the main theoretical and methodological approaches to defining the essence of creative potential, its developmental trends in the regions of the Russian Federation, and to identify factors influencing its reproduction. The methodological basis of the study is the concept of qualitative characteristics of the population by N. M. Rimashevskaya, modern scientific publications in this field, as well as the rovisions of the noonomy theory on the problems of the relationship between the knowledge intensity of social production and the creative component of labor in the process of the amorphosis of the politicaleconomic category of “labor” in the course of the modern nootransition of social development. The empirical basis of the study was provided by data from regional monitoring of the quality of labor potential, carried out in the Vologda region since 1997. It has been established that Russia has the potential to increase the creative activity of its population, which depends both on the emergence of objective demand from enterprises and organizations, in particular, high-performance jobs, and on the internal motivation and abilities of workers. In this process, state policy in the field of education is vital, which should be aimed at prioritizing the development of the creative potential of young people. In this paradigm, it seems beneficial to develop noonomy centers in different regions based on the methodology of the S. Y. Witte Institute for New Industrial Development (St. Petersburg), and on the theoretical and practical aspects of the theory of noonomy.