MANAGEMENT OF PRODUCTION ACTIVITIES OF THE ENTERPRISE

In today's global economy, managing a company's production activities is a key factor in ensuring its competitiveness, sustainability and efficiency. Continuous transformations in the technological environment, unstable economic and political conditions, the energy crisis, rising resource costs and increased global competitive pressure require companies to review their traditional approaches to organizing production processes. Ukrainian businesses are in a particularly difficult situation due to the economic and social crisis that has emerged amidst military operations, infrastructure destruction, forced migration and increased dependence on external resources. The purpose of the study is to analyze modern approaches to managing the production activities of agro-industrial enterprises in crisis conditions. The analysis revealed that as a result, military leaders are forced to adapt production activities to new realities, introducing innovative management methods aimed at ensuring flexibility, efficiency and sustainability of production systems. It is emphasized that the current state of the economy requires not only cost optimization and increased labor productivity, but also the introduction of innovations, automation and digitalization of production processes. Effective production management is a complex process that includes planning, organization, control and coordination of all production operations. The success of an enterprise depends on its ability to quickly adapt to changes, respond to external challenges and achieve strategic goals. The appropriateness of using modern management tools and analysis methods that contribute to effective decision-making in a multifactor environment is analyzed. A set of approaches to analyzing production processes is proposed, which will allow optimizing resources, determining priorities, identifying weaknesses and forming effective development strategies. The use of strategic planning, alternative analysis and forecasting tools plays a key role in improving the quality of management decisions..