Semantic Scholar Open Access 2012 453 sitasi

The Advertising Effects of Corporate Social Responsibility on Corporate Reputation and Brand Equity: Evidence from the Life Insurance Industry in Taiwan

Ker-Tah Hsu

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Topik & Kata Kunci

Business

Penulis (1)

Ker-Tah Hsu

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Hsu, K. (2012). The Advertising Effects of Corporate Social Responsibility on Corporate Reputation and Brand Equity: Evidence from the Life Insurance Industry in Taiwan. https://doi.org/10.1007/S10551-011-1118-0

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Informasi Jurnal

Tahun Terbit: 2012
Bahasa: en
Total Sitasi: 453×
Sumber Database: Semantic Scholar
DOI: 10.1007/S10551-011-1118-0
Akses: Open Access ✓