FEATURES OF REMOTE MANAGEMENT AS A NEW FORM OF PERSONNEL MANAGEMENT

Digitalization and information and communication technologies have led to significant structural changes in the development of the economy. The labor market is no exception, and its dynamics are changing significantly as a result of these transformations. One of the key components of the structural shift in employment is the spread and development of remote work. This form of labor organization is becoming more and more in demand and an integral part of the digital economy, which determines the special nature and working conditions that allow you to work remotely. Remote work offers new opportunities and benefits for both employers and employees. It allows companies to expand the geographical coverage of their operations, attract specialists from all over the world and reduce the cost of renting office space. At the same time, remote work gives employees flexibility in choosing a workplace and work schedule, facilitating communication and collaboration over the Internet. At the same time, the proliferation of remote work also raises provocative questions and challenges. For example, how to ensure the security and protection of data when working remotely? How to create effective tools and environments for remote collaboration? What issues of internal communication and corporate culture arise in a remote work environment? Researching this topic will help you better understand these challenges and identify the most effective practices for organizing remote work. Moreover, it can help shape policies and strategies aimed at maintaining a balance between flexibility and productivity in the new digital economic order.