Statistical analysis of the current state and forecasting the results of marketing enterprises in the conditions of application of information and communication technologies during martial law in Ukraine

Statistical data on the profitability of operating activities of enterprises by type of economic activity were analyzed and general trends in the development of marketing enterprises were determined. Based on the construction of a trend equation, the trend of changes in the average size of operating income was determined and forecast values for 2024 and 2025 were calculated. A comparative description of statistical indicators on the use of information and communication technologies in processing, trade, construction, transport, tourism and marketing enterprises is presented. The advantages of providing conditions for the use of digital technologies at marketing enterprises compared to other enterprises in terms of covering a larger part of employees with Wi-Fi access to the network, a greater frequency of online events, which contributes to the effectiveness of its activities, have been identified. The main areas of use of information and communication technologies in marketing enterprises are summarized according to the following criteria: the level of providing employees with access to the Internet; the level of providing employees with remote work; the structure of cloud computing services used for activities; the purposes of using the Internet of Things; types of social media in business activities; main types of artificial intelligence technologies and areas of their use; main areas of use of robotics; organization of security control when using information and communication technologies at the enterprise; methods of communication with employees regarding security issues of information and computer technologies used in the enterprise; security measures in the enterprise’s information systems; environmental responsibility regarding the acquisition and disposal of computer equipment.