DOAJ Open Access 2012

The Case of the Pittsburgh New Music Ensemble

Jeffrey Nytch

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Abstrak

This article presents a case study of the Pittsburgh New Music Ensemble (“PNME”), an arts organization transformed by reinventing its artistic product based on new methods of audience engagement. The PNME approach illustrates a number of theoretical concepts in action, and provides an example of how artists and artistic organizations may apply entrepreneurial principles to the development of their artistic products. Broader implications for the theories illustrated by the case are noted.

Topik & Kata Kunci

Arts in general Small and medium-sized businesses, artisans, handicrafts, trades

Penulis (1)

Jeffrey Nytch

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Nytch, J. (2012). The Case of the Pittsburgh New Music Ensemble. https://artivate.org/index.php/artivate/article/view/4

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Informasi Jurnal

Tahun Terbit: 2012
Sumber Database: DOAJ
Akses: Open Access ✓