THE ROLE AND IMPORTANCE OF “PUBLIC INFORMATION” IN POLITICAL PUBLIC RELATIONS

Public relations is the practice of managing a communication process that aims to build mutual goodwill and trust between organizations and their publics with the help of publicity, information and positive image building efforts. Public information is the public relations approach which aims for providing mutual goodwill and trust by sharing the organization-related information with target audience in complete openness and honesty. Public Information, firstly introduced by Ivy Ledbetter Lee in the United States of America during 1920’s, became prominent as a public relations model which provided an innovative viewpoint on commercial and organizational communication policies. In time, public information practices in public relations began to be utilized for building and maintaining political trust and support of target audience. In this study, application methods of public information activities as a political public relations action and their benefits provided to organization are outlined.