DOAJ Open Access 2017

SOCIAL MEDIA PLATFORMS AND ROMANIAN SMEs. AN INNOVATION PERSPECTIVE.

ARIANA TAL

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Abstrak

Innovation can take a lot of forms in firms. Large companies are more willing to innovate due to a higher potential than SMEs. In social media, SMEs have equal chances to make a difference. In this paper I aim to present a social media overview, emphasizing the benefits and characteristics of these platforms and the way they can represent a huge innovation for SMEs and in the second part to discuss the case of Romania in relation with social media from the perspective of innovation.

Topik & Kata Kunci

Commercial geography. Economic geography Economics as a science

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ARIANA TAL

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TAL, A. (2017). SOCIAL MEDIA PLATFORMS AND ROMANIAN SMEs. AN INNOVATION PERSPECTIVE.. http://www.utgjiu.ro/revista/ec/pdf/2017-03/17_ARIANA%20TAL.pdf

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Informasi Jurnal

Tahun Terbit: 2017
Sumber Database: DOAJ
Akses: Open Access ✓