DOAJ
Open Access
2020
SOCIAL MEDIA MARKETING IN HIGHER EDUCATION INSTITUTIONS
Omar SALEM
Abstrak
The purpose of the study is to analyze social media marketing in higher education institutions and determine the tools and strategies that are used by universities to promote their brands and how social media marketing affects strengthening the competitive advantage of higher education institutions. The researcher followed a systematic review process that aims to summarize, identify, and evaluate all related researches about social media marketing in higher education institutions. As the study indicates, Social media platforms are the most important channels to promote advertising campaigns and communicate with current and prospective students.
Topik & Kata Kunci
Penulis (1)
O
Omar SALEM
Akses Cepat
Informasi Jurnal
- Tahun Terbit
- 2020
- Sumber Database
- DOAJ
- Akses
- Open Access ✓