DOAJ Open Access 2019

MODERN MARKETING TECHNOLOGIES IN THE ADVERTISING BUSINESS

M. Orlova A. Serzhantov A. Cherskikh

Lihat Sumber

Abstrak

The article shows the need for new approaches to the creation of competitive advantage for the Russian companies working in the field of advertising. Integrated use of marketing interaction marketing technology and marketing experience will allow Russian companies to maximize customer value and achieve a competitive edge in a turbulent market environment.

Topik & Kata Kunci

Sociology (General) Economics as a science

Penulis (3)

M. Orlova

A. Serzhantov

A. Cherskikh

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Orlova, M., Serzhantov, A., Cherskikh, A. (2019). MODERN MARKETING TECHNOLOGIES IN THE ADVERTISING BUSINESS. https://guuvest.elpub.ru/jour/article/view/108

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Informasi Jurnal

Tahun Terbit: 2019
Sumber Database: DOAJ
Akses: Open Access ✓