INNOVATION APPROACHES CENTERED ON SENSORY DESIGN. A CASE STUDY.

When discussing a new product, user-centered innovation plays an important role. By prioritizing the needs and preferences of the intended audience, companies can develop products that satisfy both functional and emotional requirements. The evolution of kitchen appliances highlights the influence of technological progress and changing lifestyles on product design, transitioning from basic constructions to smart devices connected to the internet. The purpose of this article is to present an innovative design for a multifunctional kitchen appliance, which combines two commonly used kitchen appliances, a bread toaster, and a sandwich maker. Our contribution lies in providing a multifunctional appliance that integrates sensory design, advanced technology, ergonomic design, and intuitive controls. Through strategic innovation management and a focus on user-centered design, this appliance represents a synthesis of utility, aesthetics, and sustainability. To achieve the objectives of this article, a detailed analysis of existing literature in the field was conducted.