IMPLEMENTING TQM IN RURAL MONUMENTAL BAROQUE SCULPTURE IN THE BANAT AREA

The cultural patrimony preserves the memory and identity of the Banat’s rural area, defining the personality specific to each locality depending on the colonizing ethnic group after the liberation from the Turkish yoke. Steadily degrading, this baroque sculptural patrimony must be saved and integrated into a tourist circuit through the development of a managerial strategy and the implementation of a total quality management that cover the widest area possible of issues related to the intact preservation of monuments and to their conservation. The valorisation of monumental baroque sculpture in the rural area must be done together with the development of a managerial strategy of sustainable development thus contributing to the making up of an emblematic image specific to the Banat village and to the inclusion into regional, national, and international tourist circuits through such modern forms of tourism as cultural tourism, rural tourism, heritage tourism, interethnic tourism, religious tourism, and business tourism.