FUSION BETWEEN ARTIFICIAL INTELLIGENCE AND AUTOMOTIVE SALES MARKET

In the era of Industrial Revolution 5.0 (I5.0), the focus is on the green economy, sustainability, and durability. The integration of artificial intelligence into automobile sales to support business sustainability is a major goal when talking about a market that exists anywhere, anytime, without having a physical meeting point between the seller and the buyer. Identifying modalities of artificial intelligence integration into automobile sales by using various tools already known but implemented in the company's value chain is an important research objective. Thus, analysis of the implementation of applications with artificial intelligence will be done through empirical research in the specialized literature. The way artificial intelligence is used in marketing only leads to digital customer activities through very fast action.