Determining the impact of hunting trips on the hunters' quality of life

The objective of this study was to investigate the impact of a hunting trip on hunters‟ quality of life (QoL) as measured by life domains. A number of life domains that are directly related to a hunting trip may affect the QoL of hunters. A web-based survey was conducted and 158 responses were received. The statistical analysis consisted of descriptive statistics of the demographic profile of hunters, Cronbach‟s alpha, mean-inter-item-correlations, mean/standard deviation and a structural equation model. The results have indicated that social and travel life domains have a statistically significant effect on life domains overall, as well as on the QoL of hunters on a hunting trip as measured by life domains. The main contributions of the research are twofold: Firstly, it makes a contribution to the current literature on hunters and QoL; and secondly, it has identified the intangible aspects of hunting that may be used by owners of hunting products in marketing a hunting trip.