Developing strategies for digital human resource management in business organizations

The present research is dedicated to the good practices of using artificial intelligence (AI) in the overall process of digitalization of higher education. The major objective is to identify good practices used so far by the universities in implementation of AI tech-nologies in their everyday life for educational and administrative needs. At the same time, our additional goal is to understand the expectation of students for further implementation of AI in universities. We developed our research in 2 main stages: first one – collection and identification of good practices of universities with AI and digitalization and second one – dedicated to students’ expectations. We conducted 25 interviews with representatives of 18 Bulgarian universities, responsible for digitalization. Second one was to provide survey among students (n=254). Our findings reveal that digitalization is defined as one of the leading priori-ties for universities; the major part of universities have specific strategic document devoted to digitalization. Several challenges are outlined for the smooth digitalization: lack of sufficient resources (including financial, administrative capacity etc.); unwell prepared infrastructure (including lack of common vision for the different systems used so far within the university); emergence of various types of resistance (both in academic and administrative staff) etc. Big advantage for universities using AI is seen in improved quality of the educational process (including introduction of new educational perspectives trough new technologies), improved administrative service, improved public image which is considered to reflect to increased number of potential candi-dates.