An approach from the perspective theory framework and past stock performance on investors' financial behavior

The correct understanding of behavioral factors affecting individual investment decisions in the stock market is one of the main goals of this research. This accurate knowledge will increase the efficiency of the market, and the financial resources will be adequately equipped and allocated. Finally, it will save resources in this market. Therefore, the current research seeks to investigate and test the effect of risk aversion based on the past performance of stocks in the financial behavior of investors. In this research, a regression model was used to test the hypotheses. The statistical population of this research is all the firms accepted in the Tehran Stock Exchange over 7 years, from 2016 to 2022. Considering the research period, the total number of data points is 980 years—firm (observation). Also, in this research, the stock price was used to evaluate the variable of past stock performance, which has not been paid attention to in past behavioral financial research due to its importance for investors' decision-making. The analysis of the research hypotheses showed that risk aversion has a positive relationship with investors' decision-making. In addition, the study of research data indicates that the past performance of stocks has a positive moderating role in the relationship between risk aversion and investors' decision-making.