The Sentiment Exchange: Ethical Innovation in the Blockchain-Based Economy of Emotions

This article presents a new theoretical model, the Sentiment Exchange, which explores the ethical, economic, and technological implications of transforming human emotions into digital assets within blockchain-based platforms. The core idea is to define a normative framework for what the author calls the Economy of Emotions, where emotions such as love, fear, happiness, and anger can be recorded, tokenized, and exchanged in a decentralized environment. Unlike traditional economic models that treat emotions as behavioral background noise, this model places emotional capital at the center of value creation and decision-making. The novelty of the proposal lies in its emphasis on ethical governance, emotional equity, and decentralized consent, offering conceptual tools such as the Emotional Equity Index and Subject Quotations to ensure emotional dignity and transparency. The article bridges behavioral economics, ethics of technology, and digital sociology to create a hybrid model with practical implications for future emotional markets. It does not rely on empirical data but offers a normative and theoretical architecture to contribute to a more equitable and human-centered digital future.