Strategic management as an instrument for the development of sustainable tourism in Serbia

The development of modern tourism, by the principles of sustainable development and ecological responsibility, is subject to numerous doubts, consequences, and abuses. Ecological sustainability implies harmonious development with environmental processes, biological diversity, and resources. Despite the tendency to develop tourism by the principles of environmental responsibility, sustainable development implies the assumption of responsibility by all who are involved in the development of tourism in any way. The tourism industry of Serbia, as well as all institutions in the field of tourism, is faced with the task of establishing sustainable and responsible development to preserve all essential values of the natural and social environment as part of the tourist product and achieve the necessary balance in meeting the needs of tourists. Environmental management should provide answers on ways to meet consumer demands and the ecological requirements of the environment. Organizations that, in creating their strategies, are guided by the current requirements imposed by the natural environment, find new opportunities to attract consumers and develop their business.