DOAJ Open Access 2025

Enhancing Customer Acquisition and Retention through an Improved Digital Marketing Strategy in a Real Estate Organisation

Damilare Samuel Oshokoya Jeffery Itepu Morakinyo Akintolu

Abstrak

In Africa's digital real estate market, traditional marketing no longer suffices. This study uses the Technology Acceptance Model to explore how Nigeria's Realvest can enhance customer acquisition and retention through better digital marketing. Based on data from 280 Nigerian proptech professionals, it identifies gaps in Realvest's use of data mining, audience targeting, and customer relationship management. The research surveys digital marketing tactics like SEO, email automation, content marketing, and customer journey mapping, comparing Realvest to leading African firms such as Kenya's Optiven, South Africa's Pam Golding, and Nigeria's Adron Homes. Findings reveal how digital tools can improve customer experience and brand loyalty, guiding Realvest to align marketing with evolving consumer behavior and technology.

Topik & Kata Kunci

Building construction Real estate business

Penulis (3)

Damilare Samuel Oshokoya

Jeffery Itepu

Morakinyo Akintolu

Format Sitasi

APA MLA BibTeX

Oshokoya, D.S., Itepu, J., Akintolu, M. (2025). Enhancing Customer Acquisition and Retention through an Improved Digital Marketing Strategy in a Real Estate Organisation. https://doi.org/10.56065/b8cn6085

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Informasi Jurnal

Tahun Terbit: 2025
Sumber Database: DOAJ
DOI: 10.56065/b8cn6085
Akses: Open Access ✓