DOAJ Open Access 2021

Corporate social responsibility on the example of L’Oréal Polska

Magdalena Raftowicz Adriana Kryk Izabela Kurtyka-Marcak

Lihat Sumber DOI

Abstrak

The article aims to assess the benefits of implementing the corporate social responsibility (CRS) concept in enterprises and attempts to examine its impact on society and the environment. The analysis of the effectiveness of investments related to CSR was carried out based on literature review and own research (on-line survey) on the example of L’Oréal Polska. The conclusions from the research confirm the existence of numerous profits related to the implementation of CSR initiatives undertaken by the company. Considering own actions in a forward-looking way and taking responsibility for them shows that CSR is a bridge between the present and the future of business. Therefore, the further development of this concept can be forecasted.

Topik & Kata Kunci

Military Science

Penulis (3)

Magdalena Raftowicz

Adriana Kryk

Izabela Kurtyka-Marcak

Format Sitasi

APA MLA BibTeX

Raftowicz, M., Kryk, A., Kurtyka-Marcak, I. (2021). Corporate social responsibility on the example of L’Oréal Polska. https://doi.org/10.5604/01.3001.0014.8111

Akses Cepat

Lihat di Sumber doi.org/10.5604/01.3001.0014.8111

Informasi Jurnal

Tahun Terbit: 2021
Sumber Database: DOAJ
DOI: 10.5604/01.3001.0014.8111
Akses: Open Access ✓