THE NECESSITY OF USING PROGRAMME AND PROJECT MANAGEMENT AT EXPORT-ORIENTED ENTERPRISES

The functioning of all economic entities, including export-oriented enterprises, affects the level and development of the national economy. Therefore, most of them focus on implementing innovative projects that will allow them to achieve higher efficiency indicators and enter new markets. In this context, important issues include examining the management system at these enterprises, assessing possible risks that affect their activities, and the role of strategic communications in this process. The main aim of this article is to reveal the features of programme and project management in export-oriented enterprises to ensure their economic security. Taking this into account, the article examines the scientific approaches to defining the concept of "programme and project management" and the necessity of its use in enterprise activities. Additionally, an effective project management cycle for export-oriented enterprises was developed, and risks that affect project implementation possibilities were assessed. The role of strategic communications in programme and project management of export-oriented enterprises was researched, and recommendations aimed at improving their existing management system were provided. During the research, general and special scientific research methods were used, particularly methods of logical generalisation and scientific abstraction in the process of summarising approaches to the features of programme and project management use at export-oriented enterprises; methods of comparative and structural and factor analysis in developing an effective project management cycle at export-oriented enterprises; induction and deduction methods used to examine the assessment of critical risks that affect project implementation possibilities and the role of strategic communications at export-oriented enterprises. For the first time, this article analyses the features of using programme and project management at export-oriented enterprises in connection with the application of the modern OASIS communication management model, which will provide an effective approach to planning, implementing, and evaluating enterprise strategies. The authors assessed the risks that impact this management system of these enterprises. The practical significance of the article is that the implementation of programme and project management at export-oriented enterprises and the use of the OASIS communication management model can become tools not only for successful project implementation but also for establishing strategic communications with external investors and potential partners.