DOAJ Open Access 2023

Consumer behavior on sustainable issues

Patricia Martínez García de Leaniz Sandra Castro-González

Abstrak

This special issue of the Management Letters / Cuadernos de Gestión is dedicated to presenting those articles that are included as part of the special issue on consumer behavior and sustainable issues and that highlight marketing’s important role in encouraging sustainable consumption. The first part of this editorial presents six articles that structure this special issue. The second part examines the concept of sustainable marketing and the most effective ways to change consumer behaviour to become more sustainable.

Topik & Kata Kunci

Commerce

Penulis (2)

Patricia Martínez García de Leaniz

Sandra Castro-González

Format Sitasi

APA MLA BibTeX

Leaniz, P.M.G.d., Castro-González, S. (2023). Consumer behavior on sustainable issues. https://doi.org/10.5295/cdg.221853pm

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Informasi Jurnal

Tahun Terbit: 2023
Sumber Database: DOAJ
DOI: 10.5295/cdg.221853pm
Akses: Open Access ✓