DOAJ Open Access 2020

The effect of system quality and service quality toward using m-commerce service, based on consumer perspective

Ibrahim A. Abu AlSondos Anas A. Mohammad Salameh

Abstrak

There is no doubt that m-commerce a paramount contributor to many companies and economies in many areas around the world. Thus, changes the way of m-commerce companies be-comes very important in order to gain more profit. The main reason for this study is to in-crease the customers’ awareness toward using mobile for purchasing purposes. The study reveals how m-commerce process changes the role of trading from the traditional way to the electronic one. The objective of this research is to determine the impact of ease of use and perceived cognitive control on consumer perception for using m-commerce system. Data of the survey were collected from Arab Open University (AOU), the number of participants was 618. The results indicated that all variables affected consumers toward using mobile for purchasing purposes in coming future.

Topik & Kata Kunci

Business records management

Penulis (2)

Ibrahim A. Abu AlSondos

Anas A. Mohammad Salameh

Format Sitasi

APA MLA BibTeX

AlSondos, I.A.A., Salameh, A.A.M. (2020). The effect of system quality and service quality toward using m-commerce service, based on consumer perspective. https://doi.org/10.5267/j.msl.2020.3.035

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Informasi Jurnal

Tahun Terbit: 2020
Sumber Database: DOAJ
DOI: 10.5267/j.msl.2020.3.035
Akses: Open Access ✓