Unmasking Misinformation: Evolving Roles and Responsibilities of Indian Journalists in the Digital Age

The spread of misinformation and fake news with the advent of social media is widespread to influence public opinion. A lack of common consensus between the journalists, media houses and social media companies on combating disinformation is causing distrust and scope for pessimism. The current research was conducted in the Indian context adopting mixed methods research to find out the roles and responsibilities of journalists and media houses in combating disinformation along with the effect of social media and advanced technologies in the changing scenario. The results revealed that journalists demanded more access to audience and providing a platform for practicing ethical journalism. Secondly, the effect of social media on journalism was considered as a net positive with no escape from the same in this digital era. Thirdly, an upgrade of skills related to tackling misinformation with technology was felt by the journalists. The paper provides the intricacies of journalism practice in the changing world for a better future..