DOAJ Open Access 2018

Retweets by candidates as part of the political communication

Francisco Javier Ruiz del Olmo Javier Bustos Díaz

Abstrak

The current impact of social networks, especially Twitter, on the political communication strategies is transforming the way in which the electoral campaigns are organized. The purpose of this article within this context is to analyze the retweets issued by the leading presidential candidates during the electoral campaign for the 2016 Spanish general elections. By means of a mixed methodology where quantitative and qualitative methods of research are applied, it is possible to observe the relationship between politicians and the social environment, especially the mass media and citizens.

Topik & Kata Kunci

Communication. Mass media Journalism. The periodical press, etc.

Penulis (2)

Francisco Javier Ruiz del Olmo

Javier Bustos Díaz

Format Sitasi

APA MLA BibTeX

Olmo, F.J.R.d., Díaz, J.B. (2018). Retweets by candidates as part of the political communication. https://doi.org/10.5209/ESMP.62242

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Informasi Jurnal

Tahun Terbit: 2018
Sumber Database: DOAJ
DOI: 10.5209/ESMP.62242
Akses: Open Access ✓