Comparing the BAENERGY Mobile App, Iran's Experience with Using Gamification in the Power Grid, with Similar Global Apps

Modern cities increasingly rely on efficient electrical distribution. In recent years, efforts have focused on developing integrated infrastructures that include resilient power systems, renewable energy generation, secure communication, and real-time energy pricing. This integrated system, known as the smart grid, forms the backbone of smart cities. In essence, consumers play a significant role in smart grids, as their energy use accounts for a considerable proportion of overall demand. As a result, utility companies, government agencies, and environmentally conscious organizations aim to reduce and alter energy consumption patterns to achieve peak load reduction, load smoothing, and carbon emission reduction.In this survey paper, we provide an overview of approaches that engage smart grid consumers through mobile applications to achieve energy efficiency, primarily by providing them with information, motivation, and recommendations. We focus on discussing both recent research project outputs and commercial products, examining various design aspects, such as game mechanics, motivation techniques, and target audiences. Furthermore, we aim to share Iran's experience with gamification in the smart grid by introducing the "BAENERGY" application.