Espagne-France, une analyse comparative des plans stratégiques touristiques à l’horizon 2030 : vers une planification climato-touristique ?

In the post-COVID-19 context, both France and Spain are adapting to the evolving expectations of tourists, particularly in relation to environmental responsibility and the diversification of leisure and business activities. This comparative analysis of France’s and Spain’s tourism strategies towards 2030 focuses on the sustainability of tourism practices and the challenges posed by overtourism and the management of visitor flows. The comparison draws upon both statistical analysis and qualitative coding based on national tourism strategic plans. Spain’s approach centres on the adaptation of its territories and the diversification of its tourism offerings, notably through the integration of soft mobility practices. France, by contrast, emphasises enhanced competitiveness in response to international rivalry and the extension of international stays through the strategic use of data-driven marketing. Spain’s comprehensive strategy proposes a new climate-responsive planning-policy framework aimed at transforming the sector while promoting social and territorial equity. France, meanwhile, places particular emphasis on major international events, such as the 2024 Olympic and Paralympic Games. From the global to the local scale, there is a marked shift in national tourism governance towards the explicit integration of the United Nations’ Sustainable Development Goals.